The more I thought about it, the more I came to the conclusion that everything new that were being built – a bridge, a university, a sky scraper that was taller and more twisted than all others – more than anything were symbols. Symbols that were transmitting through Europe as well as into my mind. I realized that this was a magnificent and efficient PR campaign lead by the great city Mayor Ilmar Reepalu. This was a time where every city with a little self-esteem needed at least one prestigious building by architect Gert Wingårdh, a time where every building had to be tall. And Malmö did it best.
I wanted to make the residents proud of their city and the outsiders jelous. I wanted to display the growing confidence and optimism of the city – to the Malmö residents as well as to the rest of Sweden. But how? I wanted to display the symbolic value of all the buildings and sites, and I chose to tell this story through a board game based on the idea behind Monopoly.
Much has happened since. The Malmö city game has been reprinted several times. We have created board games as a corporate communication platform, established the company in Denmark, published our first book and, with the game Clown, paved the way for a new kind of board game.
Nils Tenje
Founder and Rod Stewart Fan
